The second largest plain in Taiwan blessed with fertile earth, Pingtung enjoys constant rainfall and sunshine, which explains why its fertile land yields fine quality agricultural products. As one of Taiwan's most important granaries, Pingtung Plain grows big weight age of crops that it supplies to other cities on this island.

Agricultural products such as pineapple, mango, papaya, lemon, dragon fruit, flowers and onions are well-known in the global market. But "dendrobium" (a species of orchid) in the north of Pingtung and the Black Pearl wax apple from Linbien and Chiuzu are two products that face challenges with Taiwan's WTO entry. The initial impact on agriculture from Taiwan's WTO entry is expected to be reduced with the Pingtung County Government having taken several effective measures such as the integration of local product promotions with various festivals. This has helped enhance the sharpness of Pingtung's agriculture. The Miss Black Pearl Contest, the Tropical Fruits and Flowers Festival, and Onion Carnival, just to name a few, provide a chance for participants to exchange technology and marketing ideas. The "Green Harbor" involves the joint effort of 30 farmers' associations and fishermen's associations are established in Fengliao. Visitors who visit Kenting and National Museum of Marine Biology and Aquarium can enjoy Pingtung's typical agricultural products and seafood. With this smart marketing strategy, the Pingtung County Government hopes to combine agriculture with tourism to generate more profits. In terms of distribution channels, the County Government collaborates with local agricultural and fishery associations to aggressively implement e-commerce. An integrated distribution network strives to market Pingtung local products more efficiently.

The Pingtung Processing Zone, located in the Liukuaitsuo Farm started its construction with President Chen hosting the ground breaking ceremony in October 2001.The zone hopes to generate investments in low pollution, low energy consumption and high added value. The investments are expected to bring in more than 40,000 job opportunities and help upgrade traditional industry. 　 The Agriculture and Biotech Park at the Haifeng and Tashiangyin Farms aims to improve plant types and marine and farm animals. With their improved quality and increased quantity, the park hopes to channel agriculture, fisheries, and husbandry into the development of multi-dimensional industries.

Husbandry has been a developed industry in Pingtung for decades. Raising pigs, chickens and ducks enjoy bigger economies than raising other animals. Collaborating with academic circles in improving the environment and technology, Pingtung is well able to develop its industry in a more professional way.